Let's get personal
Before I start moving pixels around, I ask the right questions. Appropriate & distinctive customer experiences are the result
My practice—whether designing interfaces or visual identities—is grounded in “deep dives.” Whether research informs a user experience, a detail in the construction of a wordmark, or a brand identity, this step allows me to shape the information I’ve gathered into a memorable designs and digital products.
This is how my work is fueled by real insights and business context—not just by what I think “looks cool.” These insights are translated into engaging interfaces, interaction techniques, distinctive details, design systems, and digital/marketing artifacts.
I excel at:
• Developing genuine, original visual identities and using a multidisciplinary design skill set to execute them across all touchpoints.
• Creating engaging, responsive digital product designs with strong brand and visual design orientation.
My toolkit includes:
• Design thinking methodologies for agile project management
• Visual storytelling that captivates stakeholders
• Atomic design principles for building robust design systems
• A knack for divergent and innovative thinking
My international background isn't just a fun fact, it's the secret sauce that flavours my design
Born in San José, Costa Rica, in the summer of 1995, I’ve been moving around since my early teens. I’ve had the chance to study, live, and work in Mexico, Switzerland, Barcelona, and Belgium — and now the United States. Each place broadening my understanding and curiosity about life. This journey has made me adaptable and curious. Also, its allowed me to empathize with a diverse range of people and contexts.
Over 10 years of experience as a freelancer, honing a set of multidisciplinary skills. Most recent In house experience includes:
Amazon Devices: Strengthened production design skills while deepening experience in stakeholder collaboration, corporate workflows, and large-scale design system execution.
Covantis (Swiss agri-tech):
Enhanced digital presence and user experience through functional, visually compelling web design.
Amazon Devices: Strengthened production design skills while deepening experience in stakeholder collaboration, corporate workflows, and large-scale design system execution.
Covantis (Swiss agri-tech):
Enhanced digital presence and user experience through functional, visually compelling web design.
Vheny Diamonds (Belgian diamond retailer):
• Led the redesign of Ajediam’s e-commerce site to boost user engagement and brand identity.
• Ran cross-departmental design sprints and conducted in-depth backstage/frontstage research to develop a tailored database for diamond trading operations.
I consider myself a global citizen. My aesthetic sensibility is guided by an open mind and a keen, selective eye, drawing inspiration from diverse sources— it is complemented with a vision centered on making people's day to day better through design. My story has been filled by wonderful people from all cultures, and I can say that it's been a sort of a very long anthropological expedition, which i've navigated with very open eyes. • Led the redesign of Ajediam’s e-commerce site to boost user engagement and brand identity.
• Ran cross-departmental design sprints and conducted in-depth backstage/frontstage research to develop a tailored database for diamond trading operations.