Intro to work for Spice Angel
Asian-fusion food products family owned company
A family owned company lead by Joan Siddiqui. She uses her skills in asian cuisine to make products. We collaborated to formalize the brand with the hopes that Spice Angel can enter supermarkets with an innovative design.
Ideation and inspiration
Deep diving into the multple traditional and contemporary asian typographyic styles to source visual elements that reinforce & communicate Spice Angel's spirit
Color palette
Bright colors are used to make the packaging stand out in the market.
Primary colors
Brand elements: Treated images and custom made illustration
Illustrations are accompanied by grainy/de-saturated, prime ingredients images. These are used in packaging and print material to support the brand world.
Typography: font pairing
The script font is used to provide a craftsy, warm, french boulangerie feeling. The sans serif provides legibility and structure. Both aim to support and compliment the wordmark in print.
Typography: wordmark
An original design drawing visual queues from contemporary Vietnamese typography & the brush strokes of classical Korean calligraphy techniques
