Kamauandthewolf
A rap duo looking to establish a brand
Hip hop duo from Geneva Switzerland. These two friends contacted me to formalize their brand and visual identity to apply it to commercial merchandize.
Ideation and inspiration
The concept blends Princess Mononoke with Ralph Lauren—drawing on Kamau and the wolf as symbolic anchors to create a visual world that feels whimsical yet grounded, echoing the tone of their music.
Color Palette
Earthy tones connect the duo to their African inspiration
Primary colors
Secondary colors
Typography: font pairing
Appropriate choices to address the contemporary and fantastical brand values.
Wordmark and logomark
In the wordmark, the use of the Adobe Caslon Pro ampersand speaks to the core values of the rap duo. The logomark is a result of the driving inspiration for the project. That is, a logo that would work well on clothes and would also work well in a lockup.
