Kamau&thewolf - up and coming hip hop duo from Geneva, Switzerland
My role
Brand Identity designer
Impact highlights
• The hip hop duo was invited to a radio talk show, where their brand was complimented. Meaning there was heavy impact in awareness and engagement with core audience
• With this brand, Kamau&thewolf could expect an increase in follower growth after shows / merch drops and increase in revenue from their concerts and events.
• With this brand, Kamau&thewolf could expect an increase in follower growth after shows / merch drops and increase in revenue from their concerts and events.
Scope
Bringing together stakeholders to constantly check on the development of the wordmark, logomark and visualisation of how this brand would look
Skills
Adobe illustrator, Photoshop and Indesign, manual sketching
Ideation and inspiration
The concept blends Princess Mononoke with Ralph Lauren—drawing on Kamau and the wolf as symbolic anchors to create a visual world that feels whimsical yet grounded, echoing the tone of their music.
Color Palette
Earthy tones connect the duo to their African inspiration
Primary colors
Secondary colors
Typography: font pairing
Appropriate choices to address the contemporary and fantastical brand values.
Wordmark and logomark
In the wordmark, the use of the Adobe Caslon Pro ampersand speaks to the core values of the rap duo. The logomark is a result of the driving inspiration for the project. That is, a logo that would work well on clothes and lockups.
