Amazon - Contract through BeyondSoft agency
My Role
Production designer
Impact highlights
✨ Created digital assets for Prime Day 2024 and Big Deal Days, ensuring consistent design across placements and integrations that supported record-breaking results ($12.9B sales, 375M+ items sold)
✨ Improved visuals with lifestyle imagery AI Firefly optimisation and scalable systems thinking, contributing to conversion lifts of up to 20% during events with 3–5× traffic spikes
✨ Tested and provided support for the implementation of a new production workflow transition from Photoshop to Figma. This new workflow is at least 50% faster
Scope
Delivered high-volume, pixel-perfect assets on tight timelines, partnered seamlessly with PMs, art directors, and engineers, upheld a rigorous QA bar
Skills
Figma, Creative cloud, Adobe Firefly, Design system / workflow development, stakeholder management
Creatives done as part of Amazon's AI foundation project
These creatives feature new, custom made device UI's and the use of Adobe Firefly to optimise lifestyle imagery for different web ad formats
Detail page production
This special edition tablet detail page required custom render compositions and detail page construction against tight deadlines
Print material made for offsite event navigation
Although rare, this request entailed a custom design for a banner used to guide employees in an on-site event.
Creatives using custom backgrounds
a rough version for this background was handed over for production. Had to be edited manually to optimize accessibiilty and the concept
Production of creatives for Prime Big Deal Days and Game events
Notoriosuly tight deadlines. In this case, the last 3 examples feature bespoke render compositions that where done compositing render files. in the first example, the only design input was the copy.
Customized templates for ads with messaging over-arching multiple ideas
Some of the assets done needed new UI, now in use.
